Creative product photography

Creative product photography places the product in a designed scene: a coloured background, props, levitation, liquids in motion or a play of light. Unlike a packshot, it doesn't just show what the product looks like; it evokes emotion and makes the brand memorable. It works well on social media, in advertising campaigns and on website home pages.

• Levitation. The product floats in the air, like the Voňky air fresheners or the Mišel hairbrush.
• Liquids in motion. Milk, water or cream in motion, captured in a single moment.
• Backgrounds in your brand colours. The photo then fits the look of your website and campaign.
• Ingredients and props. Fruit, flowers or yoghurt that hint at how the product smells or tastes.
• Lifestyle scenes. The product in the setting where it's really used.
• Composites. A final image built from several exposures when one shot isn't enough.

• Concept. I'll send ideas, a sketch or a moodboard. You don't need your own idea.
• Preparation. I build the background, get the props and test the lighting.
• Shoot. I take several exposures so that both the product and the motion around it are sharp.
• Post-production. I combine the shots, clean them up and fine-tune the colours to your brand.

Brno-based Voňky makes custom car air fresheners. I designed levitating trees, because that's how they hang in a car and nothing distracts in the photo. Read the full case study